Virtual Events

Old School Trade Shows Are Costing You Time and Money

Trade shows aren't the only option. Here's why you shouldn't overlook digital and hybrid experiences in your event strategy.

Best Practices

Engaging Your Enterprise Audience: A Guide to B2B Content Marketing

Learn the key strategies and best practices for creating compelling B2B enterprise content marketing that attracts and converts your ideal buyers. This in-depth guide covers…

Marketing Leadership

AI Series Blog: What Marketers Need to Know About RAG Pipelines

Learn the key strategies and best practices for creating compelling B2B enterprise content marketing that attracts and converts your ideal buyers. This in-depth guide covers…

Account-based Marketing

PathFactory Makes ABM Easy With Templated Experiences

PathFactory’s Director of Pre-Sales Solutions Consulting shares four ways to use Templated Experiences

Demand Generation

Blind Zebra x PathFactory: How to Build High-Quality Pipeline Efficiently

PathFactory partnered with Blind Zebra, a sales coaching company, to offer a few tips on how companies can refresh their pipeline gen strategy.

Marketing Operations

Why B2B Sellers and Marketers Switch to PathFactory

Purchasing new software is a huge investment of time and money: you research, you get executive buy-in, you get the budget approved… so it can…