Our Blog

A $400 Graphics Card, Agentic B2B Marketing, and What We're Building at PathFactory

PathFactory CPO Venk Chandran reflects on NVIDIA GTC, conversations with CMOs, and why B2B marketing platforms must evolve from SaaS applications into context layers that both agents and humans consume.

What Lean Marketing Teams Are Actually Doing With AI Right Now

The Long Game: How Healthcare Companies Can Run ABM That Actually Holds Up Over a 12-18 Month Sales Cycle

Context Graphs in B2B Marketing: From Recording Data to Predicting Decisions for the B2B Buyer

SaaS ABM at Scale: How Buyer Behavior Tells You Where to Focus

AI Search Optimization: The New Digital Playbook for B2B Buyers

Your AI Conversation Layer for Modern Marketing

ChatFactory: A Smarter Buyer Agent

PathFactory and ZoomInfo Announce Strategic Integration to Personalize Buyer Journeys With Visitor Intelligence

[Free EBook] GenAI and the Intent-Driven Buyer’s Journey

AI Series Blog: What Marketers Need to Know About RAG Pipelines

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PathFactory Launches Zero Copy Integration on Snowflake AI Data Cloud

5 Takeaways About Content Strategy from Industry Experts

8 Takeaways About ABM from Industry Experts

5 Use Cases for AI in B2B Marketing (That Go Beyond Content Generation)

b2b content marketing enterprise examples