[Free EBook] GenAI and the Intent-Driven Buyer’s Journey

Get the full ebook here.

Generative AI is transforming content marketing, but its true power lies beyond content creation — it’s about understanding and acting on buyer intent in real-time. Traditional marketing has relied on inferred signals and predefined customer journeys, often failing to capture the dynamic and unpredictable nature of real buyer behavior.

Scott Brinker, editor of chiefmartech, and Frans Riemersma, founder of MarTech Tribe published this ebook to highlight how and why, with the emergence of genAI and agentic AI, the buyer journey is now more self-serve than ever. This ebook aims to provide marketing leaders and strategists with a blueprint for navigating this transformative landscape, showing how AI can turn every customer interaction into an opportunity for meaningful connection by revealing buyer intent.