PathFactory + Kaltura

Today, I'm excited to share that PathFactory is joining forces with Kaltura, the leading enterprise video and digital experience platform.

This moment feels both like a milestone and a beginning. I wanted to share the news directly and explain why this matters for our customers, our team, and the future of how B2B organizations engage their buyers.

How We Got Here

PathFactory was built on a simple belief: every buyer deserves a smarter, more personalized experience. Not a generic landing page. Not a static PDF buried in a nurture email — but a real, intelligent journey that adapts to who buyers are, what they care about, and where they are in their decision process.

Over the years, we built AI-driven content recommendations, conversational AI, dynamic personalization, and engagement intelligence that connects every content interaction to pipeline. Along the way, more than 100 leading enterprises trusted us to power those experiences, including NVIDIA, Cisco, Palo Alto Networks, Aveva, and LG.

In Q4 2025, we were recognized as a Leader in the Forrester Wave™ for Conversation Automation Solutions for B2B — validating what our customers already knew. I'm incredibly proud of what this team has built.

Why Kaltura

As the market evolves, one thing has become clear: buyers don't just want to read content anymore. They want to watch, interact, ask questions, and experience. The line between content and conversation is disappearing — and the companies that can combine those experiences intelligently will define the next era of B2B engagement.

Kaltura is a world-class company that understands this future. Their enterprise video infrastructure powers some of the largest organizations in the world, and through innovations like interactive avatars from eSelf.ai, they are pushing the boundaries of digital experience.

When we looked at what Kaltura has built — and what PathFactory has built — the combination was clear. Together, we can create something neither company could deliver alone: a unified platform where AI-powered content intelligence, enterprise video, and personalized digital experiences come together in one place.

What We're Building Together

Everything our customers depend on today becomes the foundation for something bigger. With Kaltura's rich media infrastructure and interactive avatar experiences, we're building a smart digital workforce that understands buyer context and powers agentic go-to-market workflows at enterprise scale. For B2B marketing and revenue teams, this means:

• Continued investment in the PathFactory platform and roadmap
• New capabilities at the intersection of content intelligence, video, and AI-powered personalization
• Enterprise scale — the infrastructure and stability of a publicly traded technology company
• A more complete understanding of how buyers engage across every content format

To Our Customers

None of this happens without you. You trusted us with a critical part of how you grow your business. You pushed us to improve, challenged us to think bigger, and helped shape the roadmap that brought us here. Your ideas drove our innovation. Your success stories fueled our momentum. So before we talk about what's next — thank you.

Your platform, your data, your integrations, and the team you work with every day all continue. This isn't an ending — it's an investment in building something even better for you.

To Our Team

I am immensely proud of this team. We built PathFactory with taste, judgment, and relentless focus on solving real problems for real marketers. We moved fast, shipped constantly, and helped enterprise marketing teams navigate one of the biggest shifts in the industry. What you've built is special — and joining Kaltura is the next chapter.

What's Next

This marks the beginning of a new chapter for PathFactory. We'll share more as we move forward together. In the meantime, we've prepared an FAQ below to address common questions, and our team is available to talk through what this means for you.

Thank you for being part of this journey. I'm proud of what we've built — and even more excited about what comes next.

Dev Ganesan
CEO, PathFactory