Content Intelligence: How AI is Revolutionizing Content Strategy

What is AI Content Intelligence Anyway?

It’s impossible to know everything, find everything and do everything. As a content marketer, you know it takes real superpowers to become a limitless force to be reckoned with. AI has redefined how content is distributed, cutting through the noise like x-ray goggles to find the underlying target or sweet spot that wants to hear what you have to say, in the right time and on the right platform.

AI Content Intelligence is the Superman to your Clark Kent: it’s the speed of AI, combined with the brilliance of machine learning and the unparalleled power of PathFactory’s proprietary platform to tailor your content assets to match your buyers’ journeys. By processing droves of content, consumption data and real time needs, PathFactory transforms your everyday message into bingeable, meaningful and sales-driven heroes.

There are several ways you can leverage AI Content Intelligence with PathFactory:

• Content Experiences: Manage your content and create personalized content experiences for the entire buyer journey.
• Content AI & Automation: Improve ABM personalization and accelerate deal velocity with AI-powered recommendations.
• Revenue Intelligence: See how your content influences pipeline, track account health, and find hidden revenue opportunities.
• Analytics: Gain a unified view of marketing and sales-led content activation and uncover buyer engagement patterns.

You might be asking yourself, so what?

Not only can you create content faster than a speeding bullet, you can create better content. So you’ll be saving time, saving resources and saving the day! All this rolled into more robust insights and analytics you can use to inform future programs and content strategies.

The Many Benefits of AI Content Intelligence Software

If repetitive tasks are your kryptonite, then there’s good news yet. Through automation, the mundane day-to-day activities that suck the life from your best resources can be taken care of to free up your team for other more strategic needs. You’ll benefit from data-driven recommendations to make highly informed decisions, while constantly learning how to improve content quality.

Choosing Your Superpower

With AI Content Intelligence, it’s not just about one key feature: it’s a tool belt loaded with several tools that work in harmony to deliver the best outcomes:

1. Natural language processing
2. Content analytics and insights
3. Integration with other tools
4. Customizable for different needs

Choosing the Right AI Content Intelligence Platform

There are many powerful tools to use to lasso your next sale. We believe that the right tool works within your budget, contains the features that you need – nothing more, nothing less, works with you as you scale, and integrates with your business. In our experience, if your AI Content Intelligence partner doesn’t check all of those boxes, you’re going to miss out on a compatible business tool that drives revenue.

Using AI Content Intelligence to Scale Your Content Strategy  

Creativity can’t be replaced, but it can be supported! Create more content faster that your B2B audience will resonate with while maintaining the brand tone of voice you’ve worked so hard to establish. Effective content doesn’t stop there: AI Content Intelligence can then identify content gaps from your competitors and outline opportunities for your business. It’s all backed by data and it’s all yours for the taking.

How Do You Get Started with AI Content Intelligence?

1) Assess your content needs

2) Define your business’ goals and KPIs

3) Select the right tools and integrate them at all levels

4) Train your team and optimize the use of AI Content Intelligence over time

Ready for your content to work harder for you?

Hot Tips For Getting a Jump on Smarter Content Distribution

Pair with human input

Language and your brand’s lexicon are nuanced, specific and unique. Plus, many times, your content will be more powerful with a link to cultural insights and emotional stories. By inputting these valuable content themes into datasets, you get supercharged ideas that can take on even the most villainous B2B subset.

Continuously improve

Leverage data-driven, user-centric content strategies and insights to double-down on what you’ll create next: and what you’ll do with that content. Review. Optimize. Change. Repeat.

Don’t rely on AI alone

There are human instincts AI can’t touch or recognize. When it comes to content, fuelling AI-generated pieces with more emotion and expression can helps your pieces soar. The same goes for leveraging data: use your gut to uncover opportunities identified by intelligence to really go the distance.

Seeing Into the Future For AI Content Intelligence  

It’s no surprise that AI Content Intelligence is a game changer: we are in a whole new era of highly personalized and extremely relevant content deployment, allowing even the smallest businesses to scale at a rate like never before. With the emergence of greater AI technology and continual evolution of SEO, our team at PathFactory sees nothing but heroism in the future. And while our world is on a relatively new trajectory, it still takes the human spirit to save the day.