Drive a Scalable Content Strategy
Aprimo and PathFactory provide a seamless end-to-end experience solution enabling you to connect your customers with the most relevant content, delivering better experiences, qualified leads, and more revenue.
A Revolutionary Approach to Delivering Experiences
Unlock Your Content's Potential
Populate all paths for your audience segments with the most up-to-date, engaging content from Aprimo, delivering rich experiences through PathFactory.
Enable Data-Driven Decision-Making
Utilize valuable 360-degree insights on consumption behavior by type, channel, and person enabling ROI and engagement analytics across your entire technology stack.
Eliminate Manual Asset Updates
Once an asset is updated in Aprimo it is seamlessly pushed across all PathFactory experiences in flight — no manual work required.
“With PathFactory's content intelligence and Aprimo DAM's centralized asset management, we can provide the right content to the right person at the right time, all while maintaining the integrity of our brand.”
Jon LaRose, Marketing Operations Technology Strategist Senior Advisor — Cigna
Ready to Get Started?
Learn how Aprimo and PathFactory can help you unlock your content's full potential.