Dun & Bradstreet
Dun & Bradstreet knows your prospects inside and out — firmographics, hierarchies, risk signals. PathFactory turns that intelligence into content experiences that speak directly to each account's reality.
Business Intelligence Without Content Action
Rich Data, Generic Experiences
You have rich business data on your accounts but no way to use it in real time to shape what content a prospect sees when they arrive on your site.
One-Size-Fits-All Content
Without connecting D&B's firmographic insights to content delivery, you treat a 50-person startup the same as a Fortune 500 enterprise.
Manual Segmentation Bottlenecks
Your marketing team spends hours manually segmenting audiences when the data to automate personalization already exists in your D&B dataset.
Smart Plays with D&B + PathFactory
Company-Size Content Targeting
Automatically show enterprise accounts your most relevant case studies and ROI content, while mid-market visitors see quick-start guides and pricing.
Industry-Based Content Journeys
Use D&B industry classifications to route visitors into industry-specific content tracks that address their vertical's unique challenges.
Buying Committee Detection
Leverage corporate hierarchy data to identify when multiple contacts from the same buying committee are engaging with your content.
Refined Account Scoring
Combine D&B firmographic signals with PathFactory engagement data to build a more accurate picture of which accounts are truly in-market.
How D&B + PathFactory Work Together
Step 1: Enrich with Business Data
D&B provides firmographic data — company size, industry, revenue, corporate hierarchy — that PathFactory uses to identify and segment visitors.
Step 2: Personalize by Account Profile
PathFactory automatically delivers content experiences tailored to each visitor's company profile — industry-specific case studies, right-sized solutions, relevant proof points.
Step 3: Close the Data Loop
Content engagement data flows back to enrich your D&B-powered models, helping you refine ICP definitions and improve targeting over time.
Ready to Connect Dun & Bradstreet?
See how PathFactory and Dun & Bradstreet work together to drive better content experiences and more pipeline.