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Best Practices

Why We’re Running A vs B: Becoming The Ultimate Testing Champion

(This article was originally written in May 2019) 

According to Gartner, only 33% of marketers currently use and deploy testing technology. With buyer enablement and better on-demand experiences at the helm of the B2B marketing revolution, why is this statistic so staggeringly low? Especially considering testing is key to collecting data that helps you better understand what your customers want and how to best facilitate them along their path to purchase.

Maybe it’s because there’s so much to think about when it comes to running successful tests.

  • What should I test first?
  • What type of test should I run?
  • What sample size is the right sample size?
  • Which variable(s) should be tested?
  • When is the right time to run the test?
  • How can I best action the results?

The list goes on… and on… and… well, you get the picture.

With so many unknowns, A/B testing can feel like an overwhelming endeavor. But trust us, it is well worth your time to uncover the deep insights into what resonates with your audience. Insights that can then be used to optimize your campaigns and boost your marketing performance sky high.

Give the people what they want

Testing is the next best thing to asking your audience “what do you want?”. It gives you undeniable proof of the preferred path of your buyers. From that perspective, you can’t afford not to be A/B testing. And with more options available to buyers than ever before, it’s essential to be getting it right if you want to maintain a competitive edge.

According to James Meyers, Gartner principal research analyst:

“Marketers gain confidence in delivering customers’ preferred experiences when they have data that supports the decision. After all, test results are numerical proof that customers prefer one experience over another.”

It’s time to give people what they want. And the only way to learn what they want is by testing your audience’s preferences. To help marketers discover how to do it right, PathFactory is running A vs. B: Becoming The Ultimate Testing Champion on June 13, 2019.

Introducing A vs B: Becoming The Ultimate Testing Champion

To help B2B marketers learn to design and deploy tests, as well as action results (without it being completely overwhelming), PathFactory has teamed up with experienced and highly skilled testing masters to help you become The Ultimate Testing Champion at your company.

Together with Demandbase, Vidyard, Optimizely, Crazy Egg, and On24 we will answer all of your test-related questions during a *live* 1-hr webinar! Hosted by PathFactory’s VP of Marketing, Elle Woulfe. The expert-stacked panel includes:

Click here to save your seat and learn more about how to start implementing successful A/B tests today.

So, what do you say… join us?

Let’s get ready to rumble!

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