Pardot
Bridge the gap between Pardot activities and Salesforce insights. Sync deep content engagement data from PathFactory to give your entire revenue team a unified view of buyer intent and content performance.
Your Revenue Teams Are Flying Blind
Shallow Engagement Metrics
Pardot tells you a prospect opened an email, but it doesn't tell you they spent the next 15 minutes consuming three different assets.
Rigid Engagement Studio Paths
Your Engagement Studio programs can't adapt in real time when a buyer shows high intent, forcing them down a slow path designed for colder leads.
Sales Can't See What Matters
Your sales team in Salesforce sees a lead score but has no visibility into the specific content journey that generated it, leading to generic outreach.
The Pardot & Salesforce Playbook
Step 1: Capture Every Interaction
PathFactory captures deep, second-by-second engagement data as buyers explore your content in seamless, bingeable journeys.
Step 2: Sync Data to Pardot & Salesforce
Our integration pushes this rich data to custom fields on your Pardot prospect records and custom objects in Salesforce for full visibility.
Step 3: Empower Your Revenue Team
Use this new layer of intelligence to build smarter Engagement Studio programs and give sales the actionable insights they need directly in Salesforce.
Your New Pardot Plays
Smarter Lead Scoring
Create a Pardot score that incorporates time spent with content, ensuring a higher score means higher intent.
Salesforce Engagement Dashboards
Give your sales team a view of their top-engaged accounts directly in Salesforce, based on real content consumption.
Dynamic Nurture Paths
Use completion actions to move highly engaged prospects to a 'fast track' list in your Engagement Studio programs.
Prove Content's Influence
Connect PathFactory's engagement data to Salesforce Campaigns to finally prove which content assets are influencing pipeline and revenue.