Overview
Anthology’s Website Revolution with Personalization
As a global EdTech leader supporting over 150 million users across 80 countries, Anthology serves a diverse audience with high expectations. To keep up with customer demands, they needed to transform their website from a dated landing page into a modern, personalized, and user-friendly platform. They knew that a better website experience would be key to driving engagement and ultimately, conversions.
The Challenge
Struggling to Engage Visitors with Outdated Metrics
Anthology relied on traditional metrics like page views and bounce rates, which gave them a surface-level view of engagement. They lacked a clear understanding of what content truly resonated with their audience and were unable to personalize the user experience effectively. This left them with a critical problem: they couldn’t answer key questions like, “Is our content relevant?” and “How can we guide visitors on a journey that leads to a conversion?” They needed a deeper way to understand their content and their users.
The Solution
Implementing a Strategic Approach with PathFactory
By leveraging PathFactory’s Website Tools, Anthology was able to implement a new, strategic approach to their content. They used intelligent content analysis and dynamic form deployment to deliver personalized recommendations that created a “wow factor” for users. This new technology provided them with deep insights into account-based metrics, allowing them to confidently plot their customer’s journey from their first visit to a potential conversion.
The Results
Delivering a Revolution in Website Engagement
The results of this transformation speak for themselves. Anthology saw a dramatic increase in website engagement and content consumption, validating their new approach.
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8.7x increase in the average time spent on their website
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3.7x increase in page views with AI-driven content recommendations
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30% increase in “binge behavior” (users consuming multiple pieces of content), with 40% of those users returning for subsequent visits