Content Experiences To Accelerate Buyer Journeys
PathFactory Website Tools lets you add personalized sections to your website, without sacrificing page layouts or requiring redesigns
Remove buyer friction with relevant content
Prospective buyers visit B2B websites to find content that guides them through the sales funnel. PathFactory’s AI-powered content recommendations seamlessly move your audience through their buyer journey, while providing personalized experiences that are completely trackable.
Personalize your buyers journey
80% of customers are more likely to buy from a company that provides a tailored experience
PathFactory’s AI-powered content intelligence allows you to generate personalized content journeys for your individual buyers and target accounts. Give your buyers highly-relevant content experiences by recommending next best assets to consume based on recent visitor history, industry, and trending topics.
Easy
implementation
No logic or coding is required to get started with PathFactory. Our experts handle everything!
Ramp up your
ABM programs
Discover new insights about individual buyers, and find out which prospects are ready to buy by tracking account-level content consumption data.
Share only the
most-relevant content
PathFactory’s recommendation engine crawls your website’s content, extracts page topics, and automatically generates relevant recommendations.
Integrate with
other solutions
Are you a 6Sense or Demandbase customer? PathFactory integrates and enhances the intent data you’re already capturing from third-party tools.
