Unlock Marketing ROI
With PathFactory For Revenue Intelligence
Close more opportunities
Improve win rates with AI-powered content recommendations that speak directly to individual buyers.
Find hidden revenue
Track content engagement behavior for both known and anonymous buyers on your website.
Enable buyers and sellers
Create customized pages for your buying groups tailored to their industry, size, and specific needs.
See where your content shines
Discover how your best-performing content impacts the buyer journey and contributes to pipeline growth.
Helping Marketers Achieve B2B Revenue Growth
PathFactory for Revenue Intelligence makes it easy for marketers to identify how content marketing, campaigns and sales outreach contribute to revenue.
In a world where buyers expect personalized and helpful content at every touchpoint, PathFactory for Revenue Intelligence uses intent signals, content engagement insights, and CRM data to create personalized, AI-recommended content experiences proven to accelerate deal velocity and convert buyers.
Track known and anonymous buyers
Buyers are staying anonymous longer: PathFactory data shows that on average, companies are identifying only 1 out of 10 buyers.
Traditional MQL lead models can’t detect and surface the right buying signals and revenue opportunities. PathFactory captures known and anonymous content consumption so marketing teams can prioritize target accounts, regardless if a buyer has self-identified.
Personalize content experiences with AI
Buyers expect personalized and helpful content at every stage of the buyer journey, but that’s difficult to scale without Content AI.
PathFactory For Revenue Intelligence allows marketing teams to share AI-powered, personalized content recommendations based on buyers’ previous content consumption, while analyzing how top-performing content contributes to conversion rates and revenue growth.
Surface high-intent buyers and accounts
PathFactory’s ‘fast-moving buyer’ alerts allows marketing teams to stay on top of engaged accounts so they can prioritize and action opportunities based on intent data.
Marketers can use PathFactory For Revenue Intelligence to quickly create digital buyer experiences or digital sales rooms to seamlessly guide prospects through the sales funnel using AI-powered content recommendations.
PathFactory integrates with Salesforce, too.
PathFactory’s integration with Salesforce combines customer profile data with content engagement data, allowing sales and marketing teams to activate content directly from the CRM.
Using Salesforce in conjunction with PathFactory gives your team a view of account content engagement and marketing impact from within both platforms.
