Hushly vs. PathFactory
Trying to decide which one is for you? We can help.
Hushly supports lead capture for the traditional marketing funnel—but lead gen is only a small part of great marketing.
PathFactory provides more flexibility to capture leads and track known and anonymous buyers throughout the buyer journey (getting them to ‘heck yes!’ faster).
Want to do marketing the old way 🤕 or the new way 😎?
Hushly focuses heavily on capturing leads from your website. With their “self-nurturing” landing pages and proprietary, single field lead forms, they’re pretty great at helping marketers capture leads.
But marketing has changed, and it’s not just about lead generation any longer.
PathFactory has innovated to match this. When it comes to modern, non-gated content and personalized buyer engagement, PathFactory has proven to increase buyer self-education, getting from awareness to conversion faster.
Let's talk about the differences between
the two platforms
The best way to determine what content your buyers want, and deliver it when they need it most.
✅ The industry’s most-detailed content analytics
✅ Delivers personalized content experiences at every stage of the buyer journey
✅ Revenue intelligence that connects content to revenue
A content experience platform that marketers use to help generate more TOFU leads.
✅ Landing page builder
✅ Single-field lead forms
✅ Basic content analytics
PathFactory: Everything you need for your content (and more)
Landing Page Creation and Personalization
Content Management and Collections
AI Content Recommendations
3rd Party MAP Form Usage
Anonymous Buyer Tracking
1st Party Content Intelligence
Buying Groups Journey Tracking
Revenue Intelligence
Gen AI Buying Agent
HUSHLY
PathFactory
"We were using Hushly for our ABM campaigns, but realized we were oversold on what they could do. Hushly's data isn’t as strong as PathFactory's, and the pages aren’t as flexible."
Turn B2B Content into Revenue with PathFactory
We’ll help you go beyond the lead gen form.
What's In It For Your Buyers?
Frictionless research experience
Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.
Personalize interactions with brand at scale
Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.
Share the right content to buying committee
Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.
What's In It For Your Revenue Team?
More Leads & Opportunities
Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.
Actionable Data and Insights
Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.
Clearly measure content’s impact
Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.
