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Adobe Experience Manager vs. PathFactory

Adobe’s Experience Manager (AEM) is a robust and versatile content management and delivery platform. 

But when integrated with PathFactory, revenue teams make an even bigger impact with that content. The result? More pipeline  and revenue generation.

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AEM Only Gets You So Far

Sure, both tools deal with content and digital experiences. However, despite AEM’s incredible tool set, using it without PathFactory is like trying to complete a puzzle without all the pieces. You’ll get pretty far but you wont get the full picture.

Let’s talk about the strengths of both tools

AEM is a versatile, multi-purpose tool built to be a one-size-fits-all solution for organizations looking to manage and deliver content at scale. PathFactory, meanwhile, is purpose-built to solve specific challenges faced by B2B marketers with B2B content intelligence and personalization.
A comprehensive content management that lets organizations create, manage, and deliver digital experiences across multiple channels.
  • Supports multiple content delivery channels.
  • AI and machine learning content creation.
  • Automates workflows.
  • Optimizes digital asset management at scale.
Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.
  • Personalizes content experiences.
  • Provides deep engagement analytics.
  • Automatically optimizes content strategies.
  • Drives measurable revenue impact.
See The Comparison
See The Comparison
AEM Vs Pathfactory

PathFactory fills the gapsyou keep falling into.

Page Creation

Page Testing & Optimization

Audience/Segment Creation

Marketing Self-Service Agility

1st & 3rd Party Intent & Buyer Intelligence (Web & Content)

AI Driven Content Management & Curation

AI Content Recommendation Engine

Bingeable Content Sequences/Collections

Account & Individual Level Journey Tracking

Segment/Cohort Level Journey Tracking

Deep Content Engagement Metrics

Revenue Intelligence (Connect content to pipeline)

Gen AI Buyer Agent (Auto Page Creation)

AEM

Code Required

Limited

Limited

Limited

PathFactory

Let’s talk about the strengths of both tools

AEM is a versatile, multi-purpose tool built to be a one-size-fits-all solution for organizations looking to manage and deliver content at scale. PathFactory, meanwhile, is purpose-built to solve specific challenges faced by B2B marketers with B2B content intelligence and personalization.
A comprehensive content management that lets organizations create, manage, and deliver digital experiences across multiple channels.
  • Supports multiple content delivery channels.
  • AI and machine learning content creation.
  • Automates workflows.
  • Optimizes digital asset management at scale.
Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.
  • Personalizes content experiences.
  • Provides deep engagement analytics.
  • Automatically optimizes content strategies.
  • Drives measurable revenue impact.
Learn More About AEM + PathFactory

AEM + PathFactory: Better Together

Accelerate Revenue

Deep customer analytics, maximizing ROI through enhanced experiences.
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Drive Engagement and Revenue

End-to-end content management, governance, and activation.
+

Boost Conversion Rates

AI-powered content intelligence and scalable personalization.
+

Omni-channel experiences

360-degree audience view for precise retargeting.

Combining AEM’s robust management with PathFactory’s AI-driven content intelligence can lead B2B organizations to unparalleled results.

Turn B2B Content into Revenue with PathFactory

PathFactory’s AI creates personalized journeys that buyers can’t resist and B2B marketers love.

Buyers

Frictionless research experience

Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.

Personalize interactions with brand at scale

Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.

Share the right content to buying committee

Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.

Revenue Team

More Leads & Opportunities

Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.

Actionable Data and Insights

Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.

Clearly measure content’s impact

Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.

100+ joint customers use PathFactory’s AEM integration.

Stop guessing, book a demo.

No more feeling in the dark about your content’s impact on B2B buying decisions.
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See PathFactory in action

Schedule a demo to see how PathFactory can help you educate and convert your audience more than 2x faster.

Book a Demo