Time To Nurture The Sophisticated Way
Setting up a real time nurture journey is quick, easy, and provides unmatched engagement data.
Educate your buyers
Real time nurturing is about educating buyers whenever and wherever they are engaging with content, taking an omni-channel approach, and allowing them to binge on content with a single click.
Stop over-relying on emails
Let your readers consume your content at their own pace
Marketers typically think of nurture as email drip campaigns, sending a series of emails week-after-week, but in a world where inboxes are overflowing, and most of your addressable market is not opted-in to receive emails, it’s time to take a more sophisticated approach.
PathFactory enables you to deliver hyper relevant content to your buyer, thoughtfully packaged by you, or recommended through AI and machine learning, to drive buyers through their journey based on what is relevant to them.
Unmatched data
Gain true insights on engagement and sales readiness across your visitors and accounts
- True omni-channel personalized nurture experiences allow you to deliver the content your buyers want across multiple channels throughout the entire customer lifecycle.
- Setting up campaigns is quick and easy, and the engagement data you get is unmatched.
- Add value by providing deeper content intelligence & actionable insights.
- Understand overall account penetration, content performance, ROI, and impact on pipeline generation and revenue.
Make it easy for visitors
Serve up the right content on the right channel at the right time in the buyer journey and make it easier for visitors make an informed decision.
Convert unknown to known
Convert unknown visitors to known engagers with tracking, AI, and analytics.
Reduce clicks-to-content
Eliminate content scavenger hunts by delivering relevant content curated by you or AI and machine learning.
Level up your marketing
Boost post-sales and customer marketing by keeping track of the content your viewers are consuming.
Discovering who on the account side was engaging with the content enabled the sales team to begin their outreach with the most relevant message.
Jen Leaver
Senior Global ABM Manager — Bazaarvoice
