Align And Enable Your Go-To-Market Teams
Simply put, sellers need to sell, buyers need to buy, and enablement helps make this possible
Help at every stage
Surface known and anonymous account activity, provide sellers and marketers with data and insights to inform next-best actions and enable them to quickly create personalized content pages for buying groups
Easily educate your buyers
With bingable and relevant experiences, accelerate their journey and remove friction
- Provide relevant packages of content to remove deadends.
- Utilize AI and Machine Learning to recommend the best-suited content based on each individual.
- Remove unnecessary friction points from your buyer’s journey.
Provide needed sales insights
In real-time, arm them with the ability to have timely and relevant conversations with truly engaged buyers based on engagement and signals
- Notify sales in real time of when their target accounts are engaging.
- Showcase content and topics that hot and cultivate highly relevant conversations.
- Prioritize outreach based on the most engaged accounts.
- Remove unnecessary friction points from your buyer’s journey.
Empower your revenue teams
Leverage your own first-party buying signals know what the next best action is to take
- Utilize buying signals in real-time to understand buyer engagement with content, the growing buying committee and topics of interest.
- Compose personalized and branded 1:1, 1:few, or 1:many buyer sites for accounts, contacts, and visitors.
- Serve up unique sets of content for each buyer site based on user behavior or selection, through manually defined rules, or with AI-generated content recommendations.
Focus your
sales efforts
Gain access to real-time buying signals with content across your website, campaigns, and 3rd party content.
Personalized and
branded experiences
Create personalized 1:1, 1:few, or 1:many buyer microsites for accounts, contacts, and visitors.
A data-driven
approach
Serve up unique sets of content based on behavior or selection and through manually defined rules.
Keep your
content relevant
Your prospects are only seeing content resources that resonate with them by matching the best-performing content journeys to your targeted accounts.
Understand
buyer activity
Let it be account, opportunity, or individual contact level, know who is part of an account or buying group, and what content they consume.
PathFactory is used in almost any circumstance where a prospect is delivered content, stopping exposure to dead-end content.
Rich Copenhagen
Sr. Manager, Marketing Operations at Sysdig
