Do It Yourself vs. PathFactory
Wondering how you can deliver personalized content experiences and track your buyer’s engagement without a fancy tool? It’ll be hard.
PathFactory doesn’t just provide surface-level content data like PDF downloads and views. Marketers turn to us to transform their static, dead-end content experiences into dynamic, personalized journeys.
That means more content engagement and pipeline for you, without lifting a finger.
Famous Last Words: "Maybe we could build it ourselves…?"
Your website has thousands of assets. Your marketing team has ambitious goals. And your buyers expect Netflix-like content experiences. You could spend months (if not years) building something that PathFactory can do for you within weeks.
The Real Cost of DIY Content Intelligence
Building a content intelligence platform isn’t just about writing code—it’s about orchestrating a complex ecosystem of technologies and teams. Each component must work in perfect harmony, and any weak link can compromise the entire system.
Required Tech Stack
- Enterprise CMS or Digital Experience Platform
- Analytics Platform with Custom Implementation
- Web Personalization Tool
- Marketing Automation Platform
- AI/ML Development Platform
- Customer Data Platform
- Tag Management System
- Custom Integration Layer Build
Headcount Needs
- Marketing Technology Specialists
- Integration Developers
- Data Engineers
- Marketing Ops Manager
- Solutions Architect
- Project Manager
Realistic Timelines
-
Initial Systems Integration:
4-6 months -
Custom Development:
6-8 months -
Testing & Optimization:
2-3 months -
Total Time to Market:
12-18 months
It seems like a lot because it is.
The real challenge isn’t just acquiring these technologies—it’s making them work together while maintaining performance, security, and scalability.
As a PathFactory customer, you’ll get access to our expert team of engineers, dedicated CSMs, and solution architects. Just think of us as your extended team!
"PathFactory is the easiest tool to get up and running. Now we can deploy a variety of strategies that turn content engagement into actionable demand."
Turn B2B Content into Revenue with PathFactory
Create personalized journeys that buyers can’t resist and B2B marketers love.
What's in it for Buyers?
Frictionless research experience
Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.
Personalize interactions with brand at scale
Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.
Share the right content to buying committee
Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.
What's in it for Revenue Teams?
More Leads & Opportunities
Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.
Actionable Data and Insights
Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.
Clearly measure content’s impact
Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.
The easier path to pipeline growth.
Better buyer experiences, up and running in weeks (not months)
