How Questex Generated New Leads Through Bingeable Content From Virtual Events

Questex, an information services engagement platform that helps build meaningful connections from events data for Hospitality, Travel, Healthcare, Wellness, Life Science and Technology, needed to quickly pivot from in person to virtual events for dozens of sponsors who host multiple major events around the globe in response to Covid19.

SVP of Performance Marketing, Rhonda Wunderlin sought out PathFactory so Questex could build resource hubs for each event, delivering multiple sponsor’s content for dozens of global events in a bingeable format to their audience.

Jake Kimball, Director of Marketing Operations and Nick Patenaude, Marketing Operations, deployed Questex’s event nurture strategy through PathFactory’s Content Intelligence platform to deliver personalized visitor journeys at scale and drive engagement beyond each virtual event with quick to value resource hubs that are easy to build.

Questex saw an influx of form submissions and was now able to deliver deeper insights to sponsors with content engagement data. They began to pair submission data with things like the content the event lead consumed, how long they spent engaging with the content and how many times the content was revisited for each sponsor. Questex enables their sponsors to have better quality conversations with their virtual event leads through PathFactory’s Content Intelligence platform and the insights it provides.