PathFactory Acquires Uberflip: Facing The Future of B2B Together

Today we announced that PathFactory has acquired Uberflip, a leading content experience solution. This is a very exciting day in B2B marketing because this accelerates our mission of providing cutting-edge innovation to our customers to drive pipeline.

Two market leaders joining forces

Both Uberflip and PathFactory have a bright history of breaking ground in the content experience space, and customers have been turning to both of us to help reduce friction in their buyers’ journeys for over a decade.

Both Jeremy, Uberflip’s CEO, and myself felt that now is the right time to join forces, based on the changes we’ve seen in the industry over the last few years:

• Generative AI is taking the B2B world by storm and buyers are facing a ‘crisis of confidence’; they’re confused about what it does, and how to add AI to their tech stack. They need trusted advisors—companies that have been doing this for a while.
• Gartner found that 77% of B2B customers rated their purchase experience as extremely complex or difficult. It’s up to us, industry leaders, to work together to find solutions that solve the modern challenges faced by marketers and buyers.
• Buyers want personalized, self-serve experiences now more than ever—and there are several solutions out there that promise to deliver this.

If you want to go fast, go alone; if you want to go far, go together

PathFactory and Uberflip have had similar missions and aligned values for years—but where PathFactory excelled in content analytics and personalization, Uberflip carved out a strong niche in building and managing centralized resource hubs. Now together, the complementary expertise from both sides mean we are in the best position to offer immediate value to our customers, while laying the foundation for future innovation and making new investments in R&D.

For example, last month, we launched ChatFactory, an AI-powered buying agent that helps buyers self-serve through their buying journey and the response has been immediately positive from our customers. We’ve made huge strides this year alone with the feature enhancements to our platform, like dynamic personalization, content recommendations for sellers, and custom taxonomies.

All the enhancements we’ve made to the platform have given us advanced and differentiated platform capabilities compared to the rest of the market:

• AI and Generative AI: PathFactory has been a leader in content, data, automation and AI since 2020 with several AI capabilities that help B2B marketers better engage buyers and build pipeline.
• Content Analytics: B2B marketers can enhance lead scoring and get rich audience and content engagement data that gives them known and anonymous buyer, account, and pipeline intelligence that tells them what content is working.
• Revenue Intelligence: Finally connect content to revenue and see content consumption history for every individual buyer. Plus, surface hidden revenue opportunities to sellers and arm them with key insights into buyer intent and preferences.
• Marketing Technology Integrations: Seamlessly integrate PathFactory with your core tech stack, including MAP, Intent Providers, Web CMS, and CRM applications.

And it’s driving value.

Just ask customers—like NVIDIA, Hexagon, and Siemens—who are on the forefronts of their industries. We have seen firsthand the success content personalization and buying experiences has brought to their bottom line.

Now that we’re joining forces with Uberflip, I’m excited to see other products and feature enhancements we can invest in that will make the lives of buyers and revenue teams even easier.

It’s no surprise that both the PathFactory and Uberflip teams are bullish on content being the best way to drive better buyer journeys and unlock better content ROI—and PathFactory is the only company doing this with generative AI. With the acquisition of Uberflip, the leading experts on B2B content distribution will be under one roof, working towards the same mission, and I’m thrilled at what’s on the horizon for our customers.

Check out Dev’s message below, or read the press release here.