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PathFactory Use Case

ABM

Strategically market to key accounts by targeting multiple individuals within a company using personalized messaging and content.

1:Few

What Is It?

Account-based strategy leveraging two or more attributes in order to target a more specific audience (for example: industry + company size).

Value Proposition

By leveraging a single Explore page we can customize an experience based on the segments created witihin PathFactory ensuring ABM relevancy. This strategy can be used across multiple channels and served dynamically by routing the visitor to the specific page designed for them. Account insights are available for known and unknown visitors.

Technical Lift: Light

First a PathFactory author creates a target or recommend track which is then converted into an Explore page. An appearance theme leveraging dynamic population of account logos may be applied based on your strategy. Segments & Routes can also be set up in order to route intelligently to various curated experiences.

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