Track Your
Winning Content
(And Deliver More Of It)

PathFactory reveals how your buyers consume content, so you can create custom marketing campaigns delivered at just the right time.

delivering more pipeline for b2b marketing teams

Simply tracking clicks and views on your marketing campaigns leaves you guessing.

You have no idea who’s actually engaging with your content or how much time they spend.

You can’t see when a target account consumes your content, or the order in which they read it.

You don’t know which content truly impacted pipeline and revenue.

PathFactory reveals the details behind the clicks, then helps curate the assets each buyer needs to convert.

Track the content journey that led your buyers to buy.

PathFactory shows who each buyer is, then reveals which assets they clicked and in what order.

See what resonates with target accounts and contacts.

Drill down to see where and when target accounts engaged with your top sales and marketing assets.

Personalize each buyer’s content journey.

Use AI to automatically curate content playlists and deliver the right content to each individual (think Netflix recommendations for your B2B buyers).

Measure the content that works and
deliver more of it — automatically.

Dynamic Landing Pages

Create dynamic landing pages that serve next-best content recommendations for every visitor.

Bundled Content Assets

Package up the most-relevant content for buyers and buying committees, putting an end to content dead ends.

Buying Signals

Give revenue teams insights around who's engaging and trigger personalized campaigns.

Content Pipeline Attribution

Discover the winning content that's getting seen and influencing deals in your pipeline.

Automated ABM Campaigns

Build personalized content experiences for every target buyer and account.

Form Signups

Capture buyer information, get higher content engagement, and hit lead conversion goals without gatekeeping.

ChatFactory

A B2B buying agent that turns bloated websites into self-serve content experiences.

Learn More About ChatFactory

See how GTM teams are using PathFactory:

ABM

Reach your target accounts with the right content at the right time with personalized content experiences.

Demand Gen Marketers

Grow pipeline, convert visitors, and reach more people with your best content.

Content Marketers

See what content resonates with your buyers so you can create and deliver more of it.

0 increase in closed won revenue

0 %increase in content views

0 increase in pipeline generation

Scale effortlessly.
PathFactory creates 1000s of personalized content collections automatically for you.

See What B2B Customers Have To Say

increase in content consumption

0 %

increase in engaged audience YoY

0 %

PathFactory serves enablement content in bingeable, single-browser experiences, making it easy to educate partners and understand behavior.

Cisco | Marketing Technology Manager

increase in win rate

0 %

increase in deal velocity

0 %

The ability to tailor experiences…is worth its weight in gold. It helps us improve our conversion rates, improve stickiness, and deliver our content.

Fiix | VP Growth Marketing

increase in content engagement time

0 x

increase in demo request form fills

0 %

Thanks to the integration between PathFactory and Marketo, we provide improved, tailored experiences for each of our target accounts.

HG Insights | Senior Marketing Manager

Deliver winning content experiences with your existing tech stack

See PathFactory in action

Schedule a demo to see how PathFactory can help you educate and convert your audience more than 2x faster.

FAQs

Is PathFactory suitable for companies of all sizes?

PathFactory is designed for B2B organizations of various sizes. It’s particularly beneficial for SMB to enterprise companies that have a large content library and share a lot of content with prospects throughout the buyer journey.

Smaller companies can use PathFactory to streamline their content strategy but will also see the benefits of its automation and personalization capabilities, as well as content engagement and buyer insights.

What content / formats are compatible with PathFactory?

PathFactory supports a wide range of content formats, including blog posts, video, eBooks, case studies, third-party sites, webinars, and interactive assets.

Marketers can group individual content assets into Content Playlists, guiding prospects through a journey that aligns with their unique needs and interests, or use PathFactory’s AI recommended content automatically.

How does PathFactory integrate with my existing marketing tech stack?

PathFactory integrates with many popular marketing automation, CRM, and analytics tools, such as Marketo, AEM, and Salesforce.

These integrations allow you to sync engagement data seamlessly, enabling better lead scoring, reporting, and content engagement insights across platforms.

Can PathFactory help shorten the sales cycle?

Yes, PathFactory can help reduce the sales cycle by ensuring that prospects receive relevant, high-value content at the right time in their buyer journey. By delivering a series of content assets tailored to their interests, PathFactory nurtures leads more effectively, reducing the need for repeated follow-ups.

Prospects are continuously engaged with the content they need, and more likely to move through the buyer journey faster.

What does PathFactory mean by "personalized experiences"?

While other companies stop at simply personalizing landing page copy, PathFactory personalizes the content recommendations at every stage of your buyer’s journey. PathFactory gives marketers the option to create curated content playlists and bespoke landing pages that dynamically personalize based on a prospect’s business, industry, and the content they consume.