The B2B Marketing Friction Grader

Take this quick self-grader and we'll show you how you stack up and what you can do about your marketing friction points.

You'll receive a friction score and you can email yourself a personalized report full of recommendations for how to remove friction from your marketing.

What best describes what you do?

Pick one:

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What's the closest match for your industry?

We know, it's not always so clear:

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How big is your company?

Not that we're size-ist:

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Is marketing getting harder?

Just your gut feel. Indulge us:

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How sophisticated would you say your company's marketing is? Again, just a gut feel here. We won't hold you to it:

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How often do you use web forms in front of your higher-value content?

Think about the more substantial content across your whole site. A rough indicator is fine:

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On your website, how much do you personalize or target your content to different visitors?

Whether by segment, industry, account or individual:

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How important are landing pages to your marketing?

Pick what feels closest, defining "important" however you prefer:

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When a prospect fills out a form to get your content, which of these is closest to the experience they usually get?

Maybe not exactly, but more like this than that:

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How important is the content hub or resource center on your website as a way of helping buyers find the content they need?

Again, defining "important" however you prefer:

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How do you organize your content hub or resource center?

Choose as many as apply:

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Do you tend to promote single content assets or promote a package or series of related content?

A rough estimate is okay:

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Which of these dimensions do you capture in your prospect profiles?

Tick as many as apply:

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How robust is your content tagging (adding metadata and URL tags)?

Gut feel here is fine:

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How well-aligned are your sales and marketing teams in the messages they send to buyers?

Pick one:

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How are your average sales cycles changing in duration?

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Calculating your score...

Let us do some thinking...

1000%

Results

The B2B Marketing Friction Grader

Your friction score:

0%

Well, it ain't great, to be honest.
Any score over 60 is 'High Friction', meaning you’re making it harder for your prospects to buy from you. We have some ideas about that.

The middle of the pack.
You’re doing a lot right, but there are still some things you could do to make it easier for your prospects to learn about you and, ultimately, buy from you.

Pretty damn good, to be honest.
You're doing a lot right to remove friction from your marketing.
That doesn't mean everything's perfect, but bravo!
And we can still help you make it even easier for people to buy from you.

We do need your email for this but we won’t abuse it (and you can un-sub any time):